Pure Food Matters

People, planet and profit

What does Fairtrade and sustainability mean for your business? Modern consumers are environmentally savvy. We are increasingly aware of social and environmental issues and are ‘consumers of conscience’.
Read more


The health Benefits Of Spices

We all know to include whole foods, such as vegetables, legumes and fruits in our diet, but the real secret to preventing disease and prolonging life is a diet rich in whole foods - and spices. For centuries spices have been relied on to add flavour to food, and are increasingly recognised for their powerful health benefits.
Read more


Pure Food Matters. The astonishing rise of gluten intolerance

Gluten comes from the Latin word for glue. Its adhesive properties hold bread and cake together, but it seems that those same properties can interfere with the breakdown and absorption of nutrients. Rather than consuming a nutritious, easily digested meal, the result can be a glued together mass in the gut, causing great discomfort.
Read more


Pure Food Matters. How To Eat Clean

Avoiding processed foods is a big step in the right direction! The general rule of thumb is that if it has a label, it is processed. However, some processed foods are completely acceptable and may already be in our fridge or pantry
Read more