Digital Business

Digital Evolution

It has been suggested that ‘going digital’ simply means eliminating paper, and certainly this idea has been around for many years. However, fundamental to having a digital business is the infrastructure to support it and this has two core components: the repository where data is stored, and the communications medium that takes the data from one point to the other.
Read more


What Have I Done So far? What Do I Do Next?

Its a new year and now youre wondering if you are going to sell more online...Last year you followed the recommendation of your closest advisors, you attended a couple of breakfasts and seminars about the digital world, and you learned that you could expand your business by selling your product / service online. You liked the idea.
Read more





Digital Business. The Deploy - ing

Ok, so what does this mean? To deploy is ‘to spread out or arrange strategically’. Long used in the context of military strategy, it has gained currency in information technology. In context, deployment encompasses all the processes involved in getting new software or hardware up and running properly in its environment.
Read more


Digital Business. The Fund - ing - getting cash to the job.

So, we have our idea, we have made a plan, and now we just need some cash to get the job done. We have worked out that we need $150,000 investment in the first 12 months before we earn more than we spend, and it will take six months to build our DIGITAL ASSET. So how does the money work?
Read more


Digital Business. Plan the work, and work the plan.

To put this into perspective, we are talking about a start-up scenario for digital business. The process would be different for an existing business that is developing a new product/service and has resources available (budget, people and infrastructure) and an established market.
Read more


Digital Business. Is your business viable in the digital world?

There it is, years of hard work. You reflect on the journey as you quietly sip the Moet that was given to you by the purchaser, surrounded by your friends and those that have helped you build the business from the initial idea. You embraced the digital world, you could see what was coming and if you hadn’t made that decision to re-invent key aspects of your operations, you would not have a business to sell.
Read more


Digital Business. The Fifth Pillar

In the December issue of BM, I mentioned there is an emerging technology, which will change the way we market our products and services. It has been talked about for a long time, and only recently has both the consumer been educated and the technology been developed to realise its far-reaching potential.
Read more