Exceptional Customer Experiences

Congratulations to everyone who has managed to get to the end of 2011. It seems that being in business today is a bit like playing Survivor. We continually have to meet challenges, occasionally we get lucky and get a good deal across the line which provides us with immunity for a month, but ultimately we face the proverbial battles month in month out.

What will 2012 be like? Who will be the winners that get to start all over again in 2013?

The Caloundra Chamber of Commerce is here to support businesses and while we are volunteers, most of us do have a working knowledge of business or at least have a network of business colleges that we can refer to who do. Ideally, the chamber should be a place that new businesses go to for information and support for their start-up, and existing businesses go to for networking, referrals, to seek support and to provide support. Another avenue that the chamber will be looking into in 2012 is the use of mentors. These are the hundreds and possibly thousands of retired business executives who may like to give up a couple of hours a week to help turn around a struggling business. 

Also, as part of a ‘fresh start’, the Caloundra Chamber of Commerce would like to challenge Caloundra businesses to come up with a new name for customer service in 2012. Everywhere we go we hear people use the term “good customer service” or “great customer service” but is that what we provide or do we not really have a clue? I would think most businesses in Caloundra and surrounds go above and beyond the customer’s expectations, or at least try to. So, should we be saying we provide “exceptional customer experiences” or not even use the word customer and say something like “fantastic purchase experience” or “a great retail experience”?

As president of the Caloundra Chamber of Commerce and Industry Inc, I would like to think that we all represent a business community that is there to support each other and ultimately provide the kind of experiences that locals would be so impressed with that they recommend our businesses to their family, friends, visitors and holidaymakers.

What will 2012 bring? Who knows, but at least we can have a good time finding out!

Alan Porter, President
Caloundra Chamber of Commerce

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