General - What you think matters

We asked local Sunshine Coast business people: keeping in mind that you are the root of your business success, what one piece of
advice would you give a person to help them grow their business?

Scott Armstrong, BOQ Noosa: Surround yourself with trusted advisors.

Felicity White, Ellerfield Financial Solutions: Support local and dream global.

Mark Wiggins, BOQ Caloundra: Know who your customer is, find out what they want and keep delivering  at a price that is good for both you and your customer

David Powell, P.J. Burns: A new business cannot survive without clients or customers, so don’t wait until you’ve officially started your business to line them up. Get involved in networking, make some good contacts, maybe get people to try your products or services for free. You can never start marketing too soon.

Andrew Congerton, Thomas Business Accountants: Understand your market and what your customers want, find ways to increase the number of times you interact with them, create opportunities to add real value, cross-sell and up-sell your products and services thereby increasing average customer spend.

Ken Ramsay, Invest 4 Life: Begin your business with a budget.

Laurie Clarke, BOQ Maroochydore: No business ever shrank to greatness. It is all very well to cut costs, but businesses need to make sure they don’t cut so deep that they don’t have resources in place for growth opportunities.

Paul Dobbrick, Dobbrick Financial Services: Don’t get too hung up on bringing in new clients, just look after the ones you have and they will look after you.

Tony Pattinson, Ferguson Cannon Lawyers: Develop relationships with a solicitor, an accountant and trusted advisors by getting advice early and often.

Craig Morrison, Business Connexion: People tend to do business with people they like so focus on developing long term relationships with clients.

Vickie Magic, Business Matters Magazine: Make sure that you find a way to really stand out, not necessarily with a hot pink car, but be unique and have an absolute point of difference in your industry.

Jeff Whitehead, Kevlacat Powerboats: Concentrate very heavily on customer satisfaction and treat every customer as your most important client because no happy customer ever fails to refer.

Debbie Hannon, Ocean Orthodontics: Exceptional customer service, while it may sound simple, is so easy to provide yet a lot of people aren’t providing or following through with it.

Peter Jenkins, Reef Homes: Be approachable at all times and good things will happen.

Vic Collins, Mulraneys: Delegate the detail of your business to allow you as the business owner to concentrate on growth and the big picture.

Ray Hall, Impact Shopfitters: Value your key employees while maintaining open and positive lines of communications with past/future clients.

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