Business Confidence Survey Results

At the beginning of the year, we reminded business owners and operators that we would need to turn down the opportunity to pursue any negativity and instead, move forward with determination to make the most out of 2009. The latest figures have revealed that this is precisely the attitude the majority of businesses have since adopted.

According to AEC Group’s Michael Campbell, businesses on the Sunshine Coast remain “boldly optimistic” compared to the rest of Queensland, after reviewing the Sunshine Coast’s first regional Business Confidence Survey undertaken by the Noosa Boardroom.

Mr Campbell said despite some signs of weakening performance, the mood on the Sunshine Coast remained overwhelmingly positive.

He said a clear majority of respondents, at 73 per cent, expected business to stay the same or improve over the next three months – in stark contrast to the findings of a recent statewide survey where only 53 percent of businesses indicated the same level of confidence.

The Sunshine Coast Business Confidence Survey consisted of five online questions targeting business owners across the entire Sunshine Coast region, to gain a representative view of business confidence across all sectors. According to the Survey, business confidence is a “unique barometer of economic activity”.

An impressive 502 businesses responded to the survey, which is expected to be conducted on a quarterly basis.

Co-owner of Noosa Boardroom Anne Lawrence said it was essential for local businesses to gain a region-wide perspective about the mood and performance of business on the Sunshine Coast, particularly in the current economic climate.

“We are aiming to create information based on actual business confidence on the Coast so that business may be more accurately informed prior to making strategic business decisions,” Ms Lawrence said. “The optimism reflected in the business survey is also indicative of the proactive nature of the Sunshine Coast business community”.

The survey results also indicated 40 per cent of the Sunshine Coast businesses expected an increase in revenue and profit in the future, whilst 63 per cent expected staffing levels to remained unchanged.

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