Startup Success: Five Proven Business Models – Online – London Business School Review


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John has worked and consulted for high-growth retailing firms. He has also served on the boards of fast-growth companies in Europe, North America and Asia.


An award-winning teacher and scholar, and one of the world’s foremost thought leaders in entrepreneurship, Professor John Mullins brings to his teaching and research 20 years of executive experience in high-growth retail firms, including two ventures he founded and one he took public.

Since becoming an entrepreneurship professor in 1992, Professor Mullins has published five books, dozens of cases and more than 50 articles in publications including Harvard Business Review, MIT Sloan Management Review and The Wall Street Journal. His research has won national and international awards from the Marketing Science Institute, the American Marketing Association, and the Richard D Irwin Foundation. He is a frequent and sought-after speaker, and educator for audiences in entrepreneurship and venture capital.

Professor Mullins has taught executive education on five continents for many organisations both large and small. They include the Young Presidents’ Organization, Endeavor, the Entrepreneurs’ Organization, Kenya Airways, Merck-Serono, 3M, the European and African Venture Capital Associations and the IFC, among many others. He has served on the boards of fast-growing entrepreneurial companies in the US, UK, Europe and Asia.